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How To Make The Money Case For Health And Wellness

Because occupants are demanding health and wellness strategies, and because they dovetail nicely with sustainability, the financial justification argument is becoming much stronger. That’s the elevator pitch for justifying investments in health and wellness strategies for buildings. Still, tying specific financial outcomes to health and wellness strategies in buildings can be tricky. Nor can you just say, “Well, this is self-apparent, now please give me the money.” But even without down-to-the-penny ROI calculations, a strong financial case can still be made to justify health and wellness strategies. “An explicit focus on health and well-being helps building owners maximize the potential of real estate assets due to increasing tenant demand with health-promoting features,” says Kelly Worden, director of health research for the U.S. Green Building Council. Jeremy Attema, a project manager for stok, and co-author of a study titled “The Financial Case for High-Performance Buildings,” agrees: “If you are trying to attract new tenants, health and wellness demonstrated through your building can be a major differentiator from your competitors.” So facility managers can justify health and wellness strategies by showing how they’ll contribute to these certifications, and literally make a building more valuable.

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