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This Is Why More Women-Owned Businesses Are Thriving

WeWork’s 2019 Global Impact Report reveals how WeWork helps individuals and businesses thrive, energizes neighborhoods, and accelerates economic growth in 75 cities around the world. Harrison runs Prosper out of Toronto’s WeWork 1 University Ave, and if she ever has another crisis of confidence, she merely has to look around at her fellow members, many of whom are also female business owners with companies in stages similar to hers. Globally, 39 percent of all senior roles-executives, senior managers, managers, and sole proprietors-at WeWork member companies are held by women, according to WeWork’s 2019 Global Impact Report, compared with just 24 percent worldwide outside of WeWork. “There’s a lot of need for community regardless of the size , regardless of what reach you have. People want to make an impact, and I think WeWork helps especially women to do that.” In her years in more traditional office settings, Luna says she found a limit on the support and growth opportunities available to women. “I’m sure men deal with [that] at an investor table just as much as women. But I do believe that in fundraising, women struggle with confidence around something that may not be sound.” The more women get comfortable at the investor table and in other deeply male-dominated industries-and share their knowledge and experience with other women-the more their collective confidence will grow.

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