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How Coworking Spaces Affect Employees’ Professional Identities

We have found that workers benefit from coworking spaces more than traditional offices. Since 2012, we have conducted multiple studies of people who work in coworking spaces. “Approximately how many hours per week do you work at your primary WeWork location?” to understand work patterns. Each highlights how coworking spaces can strengthen the way workers relate to their organizations and how they believe others perceive them. Coworking spaces give some members a sense of professionalism and credibility that traditional remote working does not. One New York-based respondent told us, “Our company headquarters in California contains 90% of our workforce. By putting us in a WeWork office instead of our own space, my team here in NYC is reminded that we’re a bit of an outpost. However, we also know that it means we are important and worth the cost they’re spending to keep us together in an office setting.” A Denver-based respondent said, “I feel like my company values me. The atmosphere and buzz gives my work a sense of importance.” We heard a number of similar comments touching on the impact coworking spaces have on employee image. Our latest findings suggest that when organizations take the time to choose a coworking space that aligns with the image they want to project – about their employees and about their business – workers will experience higher levels of thriving, and the organizations will benefit as well, causing employees to identify even more strongly with their purpose and values.

Read more on hbr.org/2019/04/how-co….

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