Kitchenaid’S Key Ingredient: Investing In Workers. ‘It’S Not A Dead-End Job Anymore.’

Having worked in factories since 1991, she is responsible for more than 1,000 people building KitchenAid stand mixers that sit on countertops around the world. As the U.S. labor market continues to tighten, companies are reaping decades of underinvestment in their workers. It’s where KitchenAid’s workers churn out millions of stand mixers annually, painting them in 80 different colors and fitting dozens of bits and pieces into the machines chugging down crowded assembly lines. Bright Horizons, an education benefits provider, says 56% of workers would not pursue education without employer support. The numbers are big when considered in aggregate, but it’s fair to wonder if they shouldn’t be bigger once you consider them being spread among millions of workers. In Wichita, Kan., aerospace companies have employed several tactics to address the shortage of aviation workers. Both work with Wichita State University Tech to recruit entry-level workers to Kansas.


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