“It’s your career. It’s your life. It’s your time.” This rallying cry to job seekers sits on the home page of one online career site, which also urges: “Add your resume and let your next job find you.” No wonder HR leaders increasingly feel they are chasing candidates in the digital world – and organizations continue to improve the ease and experience of their digital application process to stay in the game. The average recruiter spends nearly one-quarter of his/her time screening applications – and candidates must wait and wait. “But in this environment, to identify good candidates and reduce time to fill, HR needs to redesign processes to enable candidates to demonstrate their commitment and quality earlier in the process.” Once upon a time, simply submitting an application showed a candidate’s serious interest in a job, but the one-click application has sharply reduced the transaction costs for job candidates. The average recruiter spends nearly one-quarter of his/her time screening applications – and candidates must wait and wait for their applications to be screened. The best companies then build into the screening process ways of tracking signals of interest and suitability that candidates themselves generate via their own actions. The challenge might repel some candidates, but it’s designed with candidate value in mind and gives back to serious candidates.
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