Even the most seasoned pros often neglect an integral recruiting tool for attracting candidates: Their company career page. If your career page is not converting enough applicants – or even if you’re not quite sure it is – these 10 tips will help you transform your career page into your most valuable recruiting tool: 1. Offering unique perks and benefits is one of the best ways to differentiate your company from others, since it’s something that speaks to individual candidates’ needs. What you can do: On your career page, include a link to an unbiased third-party review site where previous and current employees have left reviews about your company. Another option is to pull quotes from those third-party sites and place them directly on your career page, or feature any awards or accolades your company has received. Almost nothing turns job seekers away faster than a boring career page, so take the time to share a bit of what makes your company unique. The main reason that most candidates come to your career page at all is because they’re deciding whether or not to apply to your company.
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