The Workplace Experience Lifecycle

When embarking on an initiative to change the workplace(s) for an organization, where do you start? What are the resources that are needed? How do you make it real? At IA, we call the system of making and sustaining change the Workplace Experience Lifecycle. The first is the workplace strategy, which defines the workplace experience aligned with the business for employees and visitors. Workplace strategy is often best accomplished sans consideration of the building or buildings-the focus is purely on the experience. Second is the master planning strategy, which considers how the building(s) location, attributes, and space supply support the workplace strategy. The master planning strategy takes the workplace strategy and applies it to the physical reality of the building(s) from a high level and addresses a range of questions such as: Where should we be located? What kind of buildings support our strategy? Do we want to own or lease? How many buildings do we need? And for buildings that are near to each other, there are additional questions: How do we distribute services across buildings? What are the connection points between the buildings? Lastly is the occupancy strategy, which captures business unit headcount and translates it into space demand based on the principles defined by the workplace strategy. Listening and gathering data subsequent to the shift and then in an ongoing manner making adjustments based on the data ensures the workplace continues to provide the right experience for the workforce.


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