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Sell Your Culture, Not Your Perks

Can we blame people for judging companies on their culture? Company culture is playing an ever-increasing role in the decision-making process, particularly with millennials. Here are the 4 things you need to consider when carving out your own company culture. Employer branding is the way that you show candidates what’s special about your company culture. How do you get your company culture across to prospective applicants and give them a great hiring experience? Encourage your team to share- Share insights into what it’s really like to work at your company on social media. Creating an awesome company culture does require a certain investment; some companies go as far as appointing a Chief Cultural Officer to manage the process.

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