The Ten Principles Of Digital Work

Work is carried out within a framework of meaningfulness and self-direction, rather than direction from outside. Activities are performed in interaction, sharing the cognitive load of work, rather than based on reductionist organizing principles or social isolation. A worker is engaging in complex, responsive and open activities with others, in contrast with engaging in closed repetitions of the same activity. Work is creative interaction based on curiosity and exploration. The network, rather than organizational units, processes or hierarchies, is the main architecture of work. Increasing the quality and speed of learning matter more than increasing the quantitative output of work. Knowledge work is investments of human capital following the same logic we have used to understand financial investments.


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